Project Description: This project involved designing, prototyping, and user testing a responsive campaign website for La Roche-Posay. The goal was to create a professional and engaging site that promoted a new product line, while staying consistent with the brand’s clean and modern identity.
Challenge: The main challenge was to translate La Roche-Posay’s strong brand identity into a responsive and interactive digital format. Balancing visual impact with usability, and ensuring a smooth navigation flow across devices, required careful design decisions and testing.
Outcome: The final prototype presented a bold and consistent campaign website that combined clarity with strong brand alignment. The design demonstrated both professional quality and user-focused functionality, strengthening the overall digital presence of the brand.
Tools Used: Figma, Adobe Dimensions, Adobe Photoshop
Year: 2024
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